Case Studies in Marketing Communications

            

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Case 01 Marketing and Communication Strategy of Titan


Case Volumes | Case Study Volumes in Marketing Communications
Case 02 VIP Industries - Positioning Itself as a Lifestyle Brand
Case 03 Horlicks - Effective Repositioning Through Focused Advertising
Case 04 'The Onida Devil' Returns
Case 05 Changing Media Environment in India - Implications for Advertisers and Media Planners
Case 06 Life Insurance Marketing in India: Changing Advertisement and Promotion Norms Case Studies in Marketing Communications
35  Case Studies
307 pages, Paperback
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Case 07 Coke and Pepsi Television Commercials
Case 08 ColorPlus - Redefining the Rules of Promoting Apparel
Case 09 Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica
Case 10 The Siyaram Celebrity Endorsement Experience Case Volumes Collection
Case 11 Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd.  
Case 12 Google and the 'Click Fraud' Menace  
Case 13 Orbitz's Effective Online Advertising  
Case 14 SMS Advertising  
Case 15 Buzz Marketing - A Marketing Communications Tool  
Case 16 The Marlboro Story  
Case 17 HLL's Media Strategy for Close-Up  
Case 18 The 'Incredible India' Campaign: Marketing India to the World  
Case 19 SBI Life Promotes Pension Schemes  
Case 20 Promoting Television Serials - 'Jassi Jaissi Koi Nahin'  
Case 21 'Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign  
Case 22 Brand Management Strategy of Dabur Vatika  
Case 23 The Multi-Branding Strategy of Yum! Brands  
Case 24 Asian Paints - Adding Colors  
Case 25 Airtel - Positioning (and Repositioning)  
Case 26 Relaunch of Frooti - The 'Digen Verma' Campaign  
Case 27 Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand  
Case 28 IKEA's Global Marketing Strategy  
Case 29 Marketing Viagra in India  
Case 30 Titan Watches - Advertising in Global Markets  
Case 31 Perfetti Van Melle - Outsourcing Indian Advertisements  
Case 32 The Story of Benetton's Advertisement Campaigns  
Case 33 Childhood Obesity: Should Junk Food be Regulated?  
Case 34 Crisis Management at Bausch & Lomb - The 'ReNu MoistureLoc' Controversy  
Case 35 Communicating during a Crisis - The Pepsi Syringe Scare  
Case 36 PepsiCo's Distribution and Logistics Operations  
Case 37 Reverse Logistics - Gaining Importance  
Case 38 Revamping the Supply Chain - The Ashok Leyland Way  
Case 39 Sears - Logistics Management Practices  
Case 40 Carrefour - Managing the Global Supply Chain  
Case 41 Unilever Restructures its Supply Chain Management Practices  
Case 42 Asian Paints - Blending Technology and Distribution  
     

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